How to Animate a Logo

First of all, you need to have a logo. In case you don't have one, there are a lot of services online where you can generate it. It can be a JPG, JPEG, PNG, or SVG file. For best results, we recommend using a high-resolution logo image with transparency.

You are covered if your brand identity file has a low-resolution quality or background. We will take care of these. Once you upload your logo, we use AI technologies to improve your logo quality. Also, if you need it, we can remove your logo background.

This process may last only a few seconds before moving to the next step.

In this step, your logo has already been pre-processed to be animated. Before continuing to the following steps, you must choose how your future animated logo will look inside the animation. You can easily set the scale of your logo and the horizontal and vertical alignment.

You can set the background for your animated logo by choosing between a transparent background, solid color, image, or video background. All the changes you made will update in real-time.

Once you finish setting up your logo display for the future animation, you are ready to move to the next step, where you can start applying video motion effects to your logo.

An animated logo has three stages: intro motion (entrance scene), loop motion, and outro motion (exit scene). The intro motion means the entrance to the stage, the loop is a repetitive movement, and the outro is the stage's exit.

During these steps, you can mix these effects. You can always choose to have only an animated intro logo or an animated outro logo. The most common logo animation combines all the three effect stages, intro to loop to the outro. By adding or mixing various video motion effects, you can have different types of logo animation. You can use simple effects like logo bounce, fading logo, rotating logo, shaking logo, zooming logo, hiding and revealing logo, expanding logo, etc.

Once you choose an effect, you can easily change the speed, delays, and even acceleration. By doing this, you'll be able to get unique video motions applied to your logo. The live preview of the left side will help you make the right choice while playing with the effects, changing the speed, acceleration, etc.

Please note that we constantly update the effect lists. This includes 2D & 3D effects to achieve remarkable animated logos. If you want to know more about our updates, you can check our roadmap.

The last step is to render your animated logo to be downloaded. The rendering process has two stages. First, we will generate your logo animation in a low resolution. If you are happy with the result, you can render it in high-resolution mode (hi-res render). The high-resolution render will generate your animated logo in multiple aspect ratio formats and file extensions.

Keep in mind that the render process may take a few minutes, and it depends on the length of the animation, complexity, and server usage. Also, the render process will continue even if you close your browser window, and you'll receive an email when the render is done.

Once the render is ready, you'll be able to view and download your animated logo. You can download your animated logo only as a 360×360 pixels WebM file for low-resolution render.

For more download options, your animated logo must be rendered in high-resolution. A high-resolution rendered animated logo can be downloaded as video WebM, Mp4 or animated image WebP, or GIF, in [1:1], [16:9], [9:16] aspect ratio, and any size.

If you choose to download your animated logo as an animated image, you can change the loop value - the default value is 0 (infinite). The infinite loop means that your animated logo image will play continuously. Also, you can change the values for the quality and frame rate of your animated logo before downloading, depending on your needs.