How flight graphics helped shape modern Irish visual identity
Aviation and tourism graphics in Ireland did more than sell tickets.
Read articleCreative thinking for modern brands
Ideas that shape how brands look, move and grow.
Explore fresh perspectives on branding, graphic design, creative technology, online marketing and animation—the ideas shaping how modern brands communicate and move.
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Fresh perspectives across branding, design and creative technology.
31 articles
How AI Video Tools Are Changing A/B Testing in Marketing
Creative testing has always been important in marketing, but it was not easy to do.
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Top 10 Tools for Creating Social Media Content in 2026
Plan better social media content in 2026 across video, photo editing, design, captions and publishing.
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When an Olive Oil Brand Lets Illustration Lead
Most packaging systems chase consistency through repetition. This olive oil brand chose a steadier idea: keep the container constant and let many illustrators build the visual language over time.
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Why Jif’s first major refresh in 30 years works by removing weight, not history
A familiar grocery logo rarely gets this kind of restraint.
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When branding touches skin: The design risk hidden in a seat badge
A class-action lawsuit against Mercedes-AMG turns a small metal seat badge into a sharp design lesson: when branding becomes a physical object, it has to answer to the body as…
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What handmade collage photography teaches designers about visual signature
A painterly cut-and-paste photo practice shows how visual signature grows from process, reference, and restraint rather than surface effects alone.
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Why architectural thinking gives illustration its backbone
Some illustrations catch you with color, then keep you looking because the structure underneath never wavers.
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When three logo options feel like one
A football crest redesign poll shows how hard it is to balance heritage, usability, and supporter trust when the choices look almost identical.
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When a logo is recognizable but too narrow
A familiar stripe system can do two jobs at once: trigger instant recognition and quietly limit what people think a brand is for.
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When a mascot becomes a flashpoint: what beaver logo lawsuits reveal about brand design
A beaver-shaped logo sits at the center of a new trademark fight, but the larger design story is in public reaction, repeated enforcement, and the growing use of AI-made spoof…
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When a Premium Detail Forgets the Body
A raised metal emblem in a seatback can look expensive and feel precise, yet material choice changes the moment sunlight and skin enter the picture.
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What a printing museum can teach designers before it reopens
A major museum of printing and graphic communication is preparing to reopen in spring 2027.
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What Bryan Hearns Shows About Building a Distinct Visual Language
Bryan Hearns’ work offers a practical case study in signature style: strong materials, resourceful construction, and a clear point of view that stays memorable without chasing trends.
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