Why Jif’s first major refresh in 30 years works by removing weight, not history
A familiar grocery logo rarely gets this kind of restraint.
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Explore fresh perspectives on branding, graphic design, creative technology, online marketing and animation—the ideas shaping how modern brands communicate and move.
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Fresh perspectives across branding, design and creative technology.
129 articles
When branding touches skin: The design risk hidden in a seat badge
A class-action lawsuit against Mercedes-AMG turns a small metal seat badge into a sharp design lesson: when branding becomes a physical object, it has to answer to the body as…
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What handmade collage photography teaches designers about visual signature
A painterly cut-and-paste photo practice shows how visual signature grows from process, reference, and restraint rather than surface effects alone.
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Why architectural thinking gives illustration its backbone
Some illustrations catch you with color, then keep you looking because the structure underneath never wavers.
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When three logo options feel like one
A football crest redesign poll shows how hard it is to balance heritage, usability, and supporter trust when the choices look almost identical.
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When a logo is recognizable but too narrow
A familiar stripe system can do two jobs at once: trigger instant recognition and quietly limit what people think a brand is for.
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When a mascot becomes a flashpoint: what beaver logo lawsuits reveal about brand design
A beaver-shaped logo sits at the center of a new trademark fight, but the larger design story is in public reaction, repeated enforcement, and the growing use of AI-made spoof…
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When a Premium Detail Forgets the Body
A raised metal emblem in a seatback can look expensive and feel precise, yet material choice changes the moment sunlight and skin enter the picture.
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What a printing museum can teach designers before it reopens
A major museum of printing and graphic communication is preparing to reopen in spring 2027.
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What Bryan Hearns Shows About Building a Distinct Visual Language
Bryan Hearns’ work offers a practical case study in signature style: strong materials, resourceful construction, and a clear point of view that stays memorable without chasing trends.
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